Different interfaces required
Three very different, user experiences. All are valid. Which do you choose?
What I Do
High-performing, cross-functional senior designer with 25+ years experience in product development, combining intelligence, passion and creativity for over 20 years at four of the nation's largest publishers, all recipients of multiple awards for excellence in design and development.
Notes on rapid design prototyping, audience demographics, and defining the experience.
AI & machine learning, multi-modal interfaces, and encoding knowledge.
Historical "Beyond the Banner" advertising, marketing collaterial, and content creation.
User journeys and style guides, as well as page content vs. structure.
Development plans, functional product requirements, and elevator pitch examples.
Email, address, phone, resume, etc.
- Muriel Cooper, MIT Media Lab Co-Founder / AIGA Medalist
Mindset
It doesn't matter if its a scribble on the back of a napkin or a note jotted down on the board during a brainstorming session... all great ideas need to start somewhere and mature, irregardless if you are architecting a piece of software, championing a industry standard, or implementing a process that will benefit your company's long term success.
Now show others. Let them see both the "forest", as well as the "trees". Let them see your idea from 30k feet, as well as from the ground level. Show them how it works. How it can aid them in accomplishing their task. How it can create an experience that they can come to rely upon.
It doesn't have to be perfect the first time. Just get it out there. Once live, listen to what your users are saying. Does your creation hinder or aid them in accomplishing their task at hand? It is only once we understand how a user interacts with a system that we can then begin to revise it to better meet their needs.
Three very different, user experiences. All are valid. Which do you choose?
• Finding the right balance of advertising, content, page navigation and everything else.
Understanding your end-users' goals is job requirement #1.
